"However fragmented the world, however intense the national rivalries, it is an inexorable fact that we become more interdependent every day. I believe that national sovereignties will shrink in the face of universal interdependence. The sea, the great unifier, is man's only hope. Now, as never before, the old phrase has a literal meaning: We are all in the same boat." - Jacques Cousteau

Share with us...one ocean, one dream.


About Us

OceanDetox.org is a Redondo Beach, CA-based non-profit environmental organization consisting of a diverse young group of vibrant entrepreneurs and surfers who share in a common passion of the ocean and strive to make a difference.


June 1, 2008

DID YOU WATCH THE NEWS TODAY? What did you think about “JUNK,” the raft composed of 15,000 plastic bottles, embarking on the voyage from Long Beach to Hawaii? I agree… it is crazy stuff!

If you think about it, JUNK is quite literally, a piece of junk! If each piece of junk elicited as much a reaction as JUNK does, just imagine how much healthier our earth would be. The sad reality of the matter is that everyday we generate enough junk to create multiple JUNK’s. However, whether it is lack of awareness or simply apathy, we fail to rally the commotion solicited by JUNK.

And that is the whole point of JUNK – to bring awareness to the escalating effect of junk which contributes to the treacherous state of our environment. Here is food for thought: Did you know that off the coast of North America, there resides a soup of plastic, North Pacific Gyre, which spans the size of Africa? Yes, that is right. There is a whole continent of pollution infecting the top layer of our ocean which has already begun to take a tragic toll on our marine ecosystem.

Hello, we are two friends by the names of Josh Steiner and Bryan Lui, and we proudly advocate the mission of combating the hazardous effects of junk infiltration on our environment. Being avid surfers has introduced us to a love and appreciation for the ocean. Over the past few months, we have brainstormed several ventures to address the heartbreaking situation of the plastic soup. After many attempts at the drawing board, we stumbled upon the final inspiration to launch OceanDetox.org on Wednesday, May 28, 2008.

On this fateful day, while engaging in research mode, we ran across the inspiring story of JUNK, which would soon provide the key to unlock our mission. We were tired of fending off pessimistic discouragement: “You propose a worthy, but idealistic dream. You know though, it will take a whole lot more than three of you to save the world...” Remind us to thank that cynical man if we ever see him again. His comment carries 75% validity: Our dream is worthy, and we are idealistic, and it does take a whole lot to save the world. BUT, it only requires one nudge to set off a domino effect.

Within minutes of discovering JUNK, we reached a consensus – somehow, someway, we need to get our logo on that sail before the 2pm departure on Sunday, June 1st. What more opportune launch of OceanDetox.org than to set sail on a recycled object advocating our very mission? Before us stood a tremendous opportunity, and a tremendous challenge. Within a one day turnaround timeframe, if we could find a way to design, produce, and sponsor a flag aboard the JUNK, we could gain the visibility and publicity we needed to bring awareness to our dream.

We labored through the night, designing a logo, defining our mission, developing a website, and discerning our contacts. 9:00 AM, only after two hours of sleep, we were on the way to Long Beach to introduce ourselves and share our dreams with the creators of JUNK. Starry-eyed, we arrived at the headquarters of Algalita where we stumbled across our first wave of turbulence – we managed to lock our keys in the car. Forget it, no time to waste. After touring every corner of the wharf, we finally found the office entrance, and to our very luck, it too was locked. Defeat. As we stood in front of that locked door, our grand dreams disappeared before our very eyes. Oh well, some things are not meant to be…

In addition to discovering our recent disappointment, we learned we would have to sulk in the parking lot for thirty minutes to wait for car aid. After twenty minutes of feeling sorry for ourselves, we decided to check the office one more time, just in case.

Perhaps some things are meant to be after all! Those imprisoned keys bought us the time to bring Joel Pashal and Nicole back to the office for last minute preparations. With no time to waste, we dove into our proposition and won Joel, a navigator of the voyage, over. Utilizing our resources wisely to make a symbiotic trade, we agreed to solve their challenge of raising funding to return the raft back to Long Beach, in exchange for the opportunity to promote OceanDetox.org and our mission through JUNK.

Then we met with Dr. Marcus Eriksen, his brainchild JUNK, and Montine Blank, a consultant for Agalita. After a round of introductions, passion sharing, and arrangement making, we were on our way to create two flags, one to represent OceanDetox.org and one to represent Agalita.

We knew exactly who to call – Mike Hill and Craig Montgomery of AoSA, an eco-friendly creative design and fabrication company. A former business partner of Bryan’s, Mike became a fan of the vision and automatically volunteered his assistance. The flags would be printed on canvas made from recycled plastics with eco-friendly ink. To top things off, Mike also threw in business cards printed on recycled plastic. With their innovative equipment and state of the art technology, AoSA produced the flags and cards by Saturday.

That night, over dinner, OceanDetox.org and Algalita formed a great partnership. That night, dreams were coming to fruition.

Now, we shall watch history in the making…

Share with us…one ocean, one dream.

Josh Steiner and Bryan Lui

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oceandetox.org 2008